OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

OWN THE LEGEND

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

REP THE CULTURE

Introducing The Legendary

TR-808 COLLECTION

With the TR-808 Digital Collectible release we’re paying homage to the Roland Corporation, an organization that has influenced sound more than any other company in the world. We celebrate the creators, producers and artists who have used Roland musical equipment to move culture.  By becoming a holder of the TR-808 Digital collectable you'll not only own a one of a kind piece of history you'll get access to our raffle series held once the collection mints out. We're not in a hurry. No hype. No pressure. Just mint and relax. We'll let you know when the raffles are taking place.

*Raffles will be announced on X (formerly Twitter) on the @MeetDion, @badpeopleonline and @RolandLifestyle accounts.  If you're seeing information about the TR-808 NFT from a different source, always check all 4 places mentioned above before taking any actions.  

**After our raffle series is complete no other benefits outside of the historical and nostalgic collectibility will be offered.
There is no Discord or Telegram.

TR-808 Collectible Mint Details

Total collection size: 1,200 | Multiple Rarity Tiers

Mint Price:  0.0808E  
(Mint open until collection mints out)

RAFFLE PRIZES

Merch

Merch & apparel (see the 808 Puffer jacket example below)

Events

Access to special events like the 808 day celebration (2022 video below)

Music Gear

We will be giving away an OG TR-808 drum machine and other music gear

Concert Tickets

Concert tickets in your city

808 Day Launch Party

The 808 Puffer Jacket

TR-808's CONTINUING STORY

It’s hard to believe,

that a drum machine introduced in 1980 would still be celebrated today by lovers of culture, music, and design. Thank you to the people who ‘got’ the original 808, the artists who took it to another level and most importantly, everyone who loves the music that the Roland TR-808 inspired. Welcome to the continuing story of the most boombastic drum machine of all time–forty two years on, still going strong.   

With the release of the TR-808 Digital Collectibles we are beginning the 808's journey forward into Web3 and the Metaverse.  We are excited for where the TR-808's journey will go in the decades ahead. 

Watch "Building The Beat: Inside Legendary TR-808 Tracks"

Dig deep into the last four decades of the TR-808 Drum Machine by reading here.

THE
ORIGIN

There were only 12,00 TR-808 drum machines produced from 1980-1982. Soon after it’s release, the 808 became a cornerstone of the emerging electronic, dance, and hip hop genres, popularized by early hits such as "Sexual Healing" by Marvin Gaye, "I Want To Dance with Somebody (Who Loves Me) by Whitney Houston, to "Rock The Bells" by LL Cool J. The TR-808 Drum Machine Changed Music Forever.

THE
SONGS

Immortalized by the biggest artist in music, the TR-808 has been used to make more hit records than any  other drum machine.  Records like, ‘Doin’ it Right featuring Panda Bear by Daft Punk, 'The Way You Move' by Outkast, 'Xtal' by Aphex Twin, ‘Love Lockdown’ by Kanye West ‘Chimes’ by Hudson Mohawke, ‘Drunk in love’ by Beyone and the list goes on and on.

ROLAND
LIFESTYLE

Launched in 2020, Roland Lifestyle was founded and is currently managed by SHINES Creative LLC which is a strategic partner organization to Roland Corporation. Roland Lifestyle was created for the sole purpose of honoring the legacy of the Roland brand by creating unique lifestyle products and experiences for a whole new generation to celebrate and enjoy. Roland Lifestyle's mission is to bridge music, fashion, and culture by telling Roland’s iconic story through apparel and collectable products. Roland Lifestyle has the opportunity to educate fashion and music enthused audiences around the world about the rich history and important legacy of the Roland Corporation, through a medium they can relate to, wear every day and collect.
For more information visit www.RolandLifestyle.shop

ROLAND
CORPORATION

For 50 years, Roland’s innovative electronic musical instruments and multimedia products have fueled inspiration in artists and creators around the world. Embraced by hobbyists and professionals alike, the company’s trendsetting gear spans multiple categories, from pianos, synthesizers, guitar products, and electronic percussion to DJ controllers, audio/video solutions, livestreaming products, and more. As technology evolves, Roland continues to lead the way for gigging musicians, producers, and beatmakers, providing modern software-based solutions and seamless creative workflows between hardware products, computers, and mobile devices. Now, for the first time ever, Roland is bridging music and culture with its first-ever apparel line via Roland Lifestyle. For more information, visit www.Roland.com

TR-808 DIGITAL COLLECTIBLE TEAM

Nathan Chandra

Founder & CEO

Founder Roland Lifestyle
3x Startup Tech Founder, 1 Venture Backed Founder of SHINES Creative a Lifestyle Branding Studio.

Jacob Peuser

Artist/Designer

Expert 3D creator,
Lead Designer at Roland Lifestyle &
Artist behind the iconic 808 NFT artwork.

Dion McIntosh

Advisor/Investor

Founder of Bad People, Web3 friendly Venture Studio. Former Major Label artist. 5x startup founder, 2 venture backed, 1 exit (Karl).

Venice Music

Community collabs & events

Founded by  industry veteran, Troy Carter (Lady Gaga, John Legend, Spotify) Venice brings industry opportunities and access.

OneMint.io

smart contract & security

Smart contract, generative art AI & mint experience team. Founded by former Facebook, Amazon & AirBNB Senior Engineer.

Frequently asked questions

Have questions? We got answers.